How can I avoid being taken advantage of in selling my practice?

This can all be avoided by relying on an experienced and credentialed practice broker representing you; one who does not practice dual representation. Many individual buyers have purchased practices before and, of course, DSO’s have purchased many practices, so they likely will have a great advantage over you if you do not have representation. Dealing with practice buyers directly is often the first big mistake practice owners make in the exit process.